Our goal at Marketing Blendz is simple – help our clients grow their businesses.
Our goal at Marketing Blendz is simple – help our clients grow their businesses.
Search engine optimization (a.k.a. SEO) is an important piece of any digital marketing campaign. As long as a business has a web presence – and which business in today’s world doesn’t? – and wants that web presence to be effective, it will require SEO marketing as part of its marketing plan. Dental practices are no exception. At Marketing Blendz, we specialize in SEO for dental practices and can help you improve your dental SEO marketing strategy.
The question you may ask right now is: why does a dentist need SEO marketing?
If you ask yourself this question, consider the following: a dentist’s office is a business. As such, it will require some marketing. Probably not as much as consumer products and on a more local scale than most brands, but still some.
Second, your office likely has a website. You will want your website to be as visible and helpful as possible to potential and existing patients.
Lastly, how do people find local businesses and their websites these days?
The answer is: Google.
Google can make or break any business. This also goes for dentists and dental practices.
But just having a web presence that can be searched through Google is not enough. 95% of people click on results on the first results page! Of those 95%, 32.5% click the first result, 17.6% the second. In your case, this means that the first impression of over half of potential patients goes to the first two results. That is why it is so, so important to rank high on Google’s search results.
SEO for dental offices is designed to optimize your website in such a way that Google recognizes it as the top result. That is why you need to conduct dental SEO marketing: a higher Google ranking means more people see your website when searching for a dentist, which translates into more patients.
Areas of dental website SEO include:
Looking at that list, it becomes quite obvious that dental SEO can be very time-consuming and labour-intensive. This is where we come in.
Marketing Blendz is your dental SEO expert. As a specialized dental SEO agency, we can help you zoom in on your local target market by outlining an effective SEO strategy and implementing it. Whether analyzing and building upon your existing marketing plan or building one from scratch: our goal is always to maximize the visibility of your online presence in your target market.
At the same time, we are aware of the restrictions in the field that make SEO services for dentists a bit more challenging than in many other fields. That is why we take special care to adhere to the guidelines and work within their boundaries.
Remember the yellow pages? They were essentially a guide for people to find local contractors or services. In today’s world, that responsibility has essentially shifted towards Google. All people have to do to find a dentist in their area is type “dentists near me” into a search bar and they get a list of results.
But Google does even more. Even if most of your referrals come through word-of-mouth, your new patients will likely Google your office and seek out reviews from other patients. They will most likely also look at your website and see what services you offer or how easy it is to navigate. Where is the contact information? Any information on the staff? What services do you offer? How professional does it appear?
As your dental SEO agency, we identify the terms and phrases patients in your area use to search for dental offices and optimize your website for those terms through tailored content. Through such targeted dental search engine optimization, we optimize your Google ranking. The more relevant your content is for prominent keyword phrases, the higher your website will rank in the search results. The higher your website ranks, the higher its visibility. In principle, it is pretty simple.
However, dental offices are highly localized. A dental office in Ottawa will generally not have patients from Calgary, Chicago, or the UK. That is why local SEO for dentists is so important.
The easiest way to conduct local dental practice SEO is to tailor your website content to your local area. Make sure that all aspects of your website mention your local area, town or city regularly. This includes your website’s copy, page titles, and URLs.
Other aspects of local SEO for dentists involve Google My Business (GMB) optimization, on-site optimization, review generation, among a variety of other points and components. Google Maps marketing has especially grown into a factor in the past few years.
The good news is that you can take a number of basic steps on your own very easily and very fast. The first one should be to verify your business with Google. If you have already done so: great. If not, you can do so here. The online process is very quick and easy. Once you have registered your business, you receive either a call to the phone number of your business or a postcard in the mail. Either will contain a PIN to enter and verify your business with Google.
Optimizing your local SEO gets a little more complicated from there, but this initial step – if you haven’t taken it already – will provide the foundation on which our dental SEO experts can build their dentist SEO strategy.
Dental SEO (often also referred to as dentist SEO) is a vital part of attracting new patients to your dental office. Having a website and a number of good reviews is not enough. You need to go that one step further. Dental website SEO can help you reach more patients. And there are a few ways to go about it.
For example, content marketing is a great way to provide patients with additional online service. Articles explaining a certain dental procedure or tips on how to brush your teeth properly are an effective way to attract (potential) patients to your website.
But creating that content is one step. The second is to ensure maximum visibility for that content. Most users do not search past the first page of Google’s results. You can have the best content in the world. If it doesn’t rank high on Google, it basically doesn’t matter.
Then there is the factor of how long patients stay on your website. On average, a person decides whether to consider a dental office based on their website within less than a minute. That means they will need to be able to find what they are looking for and navigate your website within seconds. As a result, your content needs to address a number of questions:
This is where dental website SEO comes into play. A dentist SEO agency can help tailor your content according to specific keywords and phrases that people actually search for. Not only that: it can specifically target these words and phrases to your local area.
Why work with a dental SEO company? Creating the proper content can be quite labour- and time-intensive. Dentist SEO agencies and their dental SEO experts have the resources and expertise to support you. From general dental website SEO to more specialized content, for example, local SEO for orthodontists – a dentist SEO agency can cover all bases and tackle your content from various angles effectively.
Marketing Blendz is such an agency. We provide dental SEO services for all your dental practice SEO needs: from expert analysis of your current content to advice and implementation. We will create a dental office SEO plan specifically tailored to your needs with the goal to attract more patients and increase your online visibility.
No two dental offices are alike. You know it. Your patients know it (that is why different people choose different dentists). And we know it. Whether it is the staff, the location, or the specializations. That is why every approach to SEO for dentists has to be customized.
More than likely, your website and general online presence have aspects that work well. Then there will be aspects that could be optimized. Those are the things we as your dentist SEO agency want to focus on. We will not force solutions on you that you don’t need. And we will accept your decision on things you do not want.
Through our customized approach, we aim to:
At the same time, we want to retain your individual approach and preferences. That is why we consult with you during all steps of our customized dental office SEO marketing, from development to implementation. This includes:
Marketing Blendz is experienced and specialized in dental office SEO. We are a dental SEO company that works for and with you. For more information on our approach to SEO for dental offices, reach out and contact us today.
SEO is an expansive subject. SEO for dental practices is a bit narrower, but still a pretty wide field. There are literally books about the subject. We have tried to keep it short here but you more than likely still have questions. Some of them are hopefully answered below. If you can’t find the question (and answer) you are looking for, please contact us directly.
Online marketing Ottawa is a broad field that encompasses all your company’s online marketing initiatives. The main components of digital marketing include Social Media Marketing, Search Engine Marketing, Search Engine Optimization, Email Marketing, and Pay-Per-Click Campaigns.
At Marketing Blendz, we will help you implement digital marketing initiatives across all major platforms. We offer complete marketing services so you can focus on what you do best.
It is kind of a trick question: dental SEO carries elements of ‘regular’ SEO. Since dental offices are by nature local, the focus of dental SEO is more on local SEO factors (such as the name of the town or city your dental office is in). Another aspect is, naturally, that the focus lies on dentist-specific keywords (for example ‘dentures’ or ‘orthodontist’). Lastly, every dentist’s office is different. That is why the focus and mix of your individual dental SEO are different: from local SEO for orthodontists in Toronto to more general topics like ‘How to Brush Your Teeth Properly’.
Dental search engine optimization is not wizardry. It can be learned. But that takes time. And any hesitation now will put other dental offices at a competitive advantage.
Additionally, SEO is a fast-evolving and time-consuming field. Not to mention that SEO for dentists is a little more restrictive than other areas. A full-time marketing coordinator or specialist would have to dedicate the majority of their time to optimizing your dental practice SEO. Unless you have the capacity to hire a full-time dental SEO expert (alongside the marketing coordinator), working with a dental SEO agency is your best bet.
Marketing Blendz has the experience and know-how to provide optimal SEO services for dentists. We can analyze and optimize your web presence according to dentist SEO best practices.
Not all content is created equal. There are different kinds of content that are relevant to local SEO for dentists. Your website content is clearly on top of that list. It includes blog posts, articles, lists, guides, videos, infographics – really any information on your website.
Then there is also the meta content. The meta content is the content shown in the search engine results. It is about 160 characters in length and should contain relevant keywords. Then there is local SEO, especially Google Maps marketing. If you have strong competition in your niche or area you may also want to look into search engine advertising. This can give your brand a distinct advantage in a competitive marketplace.
At Marketing Blendz, we offer a 360-degree approach to digital marketing and we specialize in SEO for dental practices. To find out how we can help your dental practice, contact us today!
Ideally, the success shows itself in the form of a rising number of new patients. But there are a number of indicators, including increased website traffic and exploratory phone calls and emails. With regards to how long it takes – it really depends on how intense you want to conduct SEO, how competitive the market in your area is, and how strong your competitors’ dental website SEO is.
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