Dental Website Design
Our goal at Marketing Blendz is simple – help our clients grow their businesses.
Our goal at Marketing Blendz is simple – help our clients grow their businesses.
The first point of direct contact most of your patients will have with you is through your website. Over 80% of people looking for a healthcare provider – such as dentists – conduct online research before contacting any dental practice.
Most potential patients will follow a simple path in their online research. They will most likely start out by looking up dentists in their area on Google Maps. From there, they will be directed to your online reviews (on Google or another platforms) and from there progress to your website.
Let’s assume that you have cleared the online reviews and reputation hurdle, and your potential patient is already looking at your website. How much can go wrong from here? Well, actually quite a bit. Because it is as with anything else in life: first impressions matter.
If your website is outdated, not mobile-friendly, or simply not very informative, you may turn away potential patients that would otherwise contact you to get more information about your dental office. After all, a poorly designed and maintained website may reflect poorly on your entire practice.
But setting up and maintaining a website properly is hard and tedious work. It can fill the workload of not only one (digital marketing) specialist, but often two or three. Most dental practices don’t have the resources to entertain a team of that size.
This is where digital marketing agencies can help out. Our Marketing Blendz team is dedicated to improve your website, both in terms of content and design. We focus on a personalized approach, both in terms of web design for dentists as well as the tone of the website’s voice and content. As a result, we build brand credibility for your dental practice and increase your number of leads.
With the exception of the occasional corner store or mom-and-pop shop, every business has a website. Dental practices are obviously no exception. In fact, websites are an important part in gaining new patients: 82% of people looking for dentists are conducting online research before settling on a new dentist. That means 4 out of 5 new patients will check online reviews – and your website. As a result, dental website design is an important aspect of your online presence.
Your online reviews and reputation is one part (which we handle as well). The other is to ensure that your dental web design is up to par. Anybody dealing with online marketing and dental web design knows that there are way too many bad websites on the internet. Some are outdated, some are simply poorly designed. Here are some of the more common pitfalls in dental office website design.
Potential patients can tell whether your website is updated regularly – both in terms of content and design.
One aspect is outdated content. For example, you may still have your holiday hours listed in the middle of August. Or your practice has moved and your contact information has not been updated. Perhaps your website still lists a service that you can no longer provide? Whatever the case may be, it simply reflects poorly on your practice if your website’s content is not maintained properly.
Another issue is outdated dental web design. Much like fashion, the trends for web design change. Sometimes these changes have to do with technical advances, sometimes with usability (mobile traffic). And other times certain trends just seem to spread like wildfire. Whatever the case: you need to make sure that your website does not look like a time capsule from 1997. Outdated content and design reflect badly on your practice. Especially if your competitor’s website is up-to-date in terms of design and their content.
Templates are essentially the fast food of websites. There is nothing inherently wrong with them. They are great tools for users, especially bloggers, programming beginners, and even some small businesses. However, an obvious and uninspired template from WordPress, for example, will not impress your potential patients.
A modern dental practice website design conveys that your dental practice is state-of-the-art and therefore ahead of the competition. Considerations range from including features like chatbots and micro animations to basic selections such as colours and fonts. A modern dental practice website design indicates to your potential and existing patients that you are a modern dental practice that goes with the times.
One aspect in web design for dentists however is so important though that it is worth mentioning separately: mobile-friendliness.
Around 60% of global online traffic comes from mobile devices – tendency rising. Search engines have already reacted to the change in user behavior. For example, Google penalizes any website that does not have a mobile version in its organic search results. In other words: if you do not consider this fact into your dental practice website design, you are basically throwing in the towel.
Including responsive web design for dentists in your overall web design is therefore very important. It improves your website’s usability and strengthens your SEO efforts, ultimately increasing your website’s visibility. And better visibility means that more potential patients will find you, leading to, hopefully, more leads and patients.
These are just some of the most common issues of website design for dentists. But fixing those and keeping your website ahead of the curve is labour- and time-intensive. A professional dental website design agency can take at least some of those responsibilities away from your marketing team and help you stay ahead of your competition. Our team at MarketingBlendz is here to do just that.
We will create a customized website for your dental office, following the best dental website design practices. In doing so, we go the extra mile to ensure your website stands out from the sea of competition.
Building and designing a website is no easy task. Many people and businesses, including dental offices, therefore take advantage of so-called templates. Templates are basically pre-built layouts for websites that can then be customized to fit your personal needs and preferences. The most well-known example would probably be WordPress, though there are many, many more.
The big advantage that these templates provide is that you don’t have to be a website designer or programmer to create something decent and manageable. One problem with these templates though is that they are all very similar, if not basically the same. Your website won’t stand out. There is no soul to it. Like we mentioned earlier: they are essentially the fast food of web design.
At Marketing Blendz, our team is always looking to create a unique website for your dental office. That also means avoiding templates whenever possible. Instead, we are aiming to give your website a personal touch. That is why we put a special emphasis on getting to know your practice and environment.
We consciously go beyond simply putting up content and changing the layout. We strive to give you the best dental website design possible. To do so, we will first need to get to know you and your team. In our initial meeting, we will ask you about your brand, your goals, as well as you personally. By getting to know you, your practice, and the people that work there, we are able to give your website to a personal, authentic touch. After this initial meeting, we will begin drafting the project outline.
The end goal is for your online presence to reflect your personal ‘voice’ and improve your brand’s credibility. Your (potential) patients will notice the extra effort and rank your practice more credible and trustworthy.
Of course, no changes will be made without your approval. Our experts will lead you through the project’s steps, inform you about best practices for dental clinic website design, and a successful (online) marketing campaign. But nothing will be done without your approval. The person ultimately in charge of your dental office website design project is you!
There are many dental website design companies out there, near and far. So the big question for you is how to choose the best one for you.
Think of your website as a house. You are looking for a contractor that is supposed to renovate it. What are the steps you are taking to find a said contractor?
You may ask friends and family for references.
You may look online and check out some reviews.
You may look at a company’s website.
You may check their previous work and inquire about pricing.
Finally, you may contact a few companies, start a conversation and see how you feel about them personally.
The same principle applies to dental website design companies. Follow these simple steps and see what the best fit for you is. And since you are already here: shoot us a message. We specialize in website design for dentists and are always happy to provide information on pricing, go over your ideas, and share samples of our previous work. Our goal is to create the best website for your dental practice together!
For more information on our services and approach, contact us directly. Also, feel free to browse our website to learn more about our digital marketing services in our Core Services Served section.
We understand that you will likely have a few questions before getting started with your dental website design overhaul. Below are some of those we anticipate you might have. If you cannot find the answer to the question you have, simply contact us directly! We will be more than happy to help you.
One of the most important aspects about dental office website design is to ensure that your website is mobile-friendly. Today’s online reality is that the majority of online traffic stems from mobile devices (smartphones, tablets, etc). Creating a mobile-friendly, responsive web design for dentists also boosts your SEO strategy.
Our second point is that templates are boring and uninspired. The design of your website reflects on your dental office. In essence: if your website looks like it was designed in 1997, chances are that potential patients may think you are a bit behind the times.
Which brings us to the third and final major aspect: content is king. Providing and maintaining good, up-to-date content on your website shows that you are putting effort into informing your patients. There are few things more puzzling than visiting a website in April and still seeing a note about holiday hours from December.
This really depends on a number of factors. How outdated is your website in terms of design and content? How much of the existing website can be repurposed? Is your existing website mobile-friendly or not? In essence, it boils down to the scope of the project. Smaller projects can be done within a few days. Larger projects, like complete relaunches, may take a number of weeks.
Much like the question about how long it takes to design a new website, the answer to this one is: it depends on the scale of the project. Updating website design for dentists can range anywhere from a few hundred to a few thousand dollars. That is why we at Marketing Blendz play with open cards. Before taking on a website design, we will go over the scale of the project with you and give you an estimate of the costs.
Designing a new website is one thing. Maintaining it is a whole other ballgame. From updating content to making sure your website adheres to web design best practices – we offer encompassing website services. Even after the initial web design update, we will not leave you stranded with your new website.
There are tons of digital marketing agencies out there. Choosing a dental website design agency can therefore seem like a daunting task. When it comes to web design for dentists, you want to make sure to familiarize yourself with the agency’s previous work. Make sure to check out their reviews online. Inquire about pricing. Schedule a phone call with them and see how well you get along. All these things are important for a successful cooperation.
And since you are here already, feel free to browse our website. Here is a short introduction to our unique approach to digital marketing, along with our contact information. We can’t wait to hear from you!
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