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You have decided to finally step up your digital marketing game and get ahead of the competition. Good for you! Digital marketing is a pillar of the modern marketing mix, especially for dentists: over 80% of new patients conduct online research before choosing a dentist.
But conducting digital marketing efficiently and properly requires an entire team. For most dental offices, that is not feasible. Hiring a dental marketing company can therefore be a good solution. The only problem is: how do you know which ones are any good?
Choosing a dental marketing company can be a daunting task. There is a wide selection of companies you can choose from. Just a quick Google search of ‘Digital Marketing Agency Ottawa’ brings millions of results (although there are obviously not millions of digital marketing agencies in Ottawa).
The first step is to ask yourself what you do when you look for any other service provider or contractor. Most likely, you check for local results on Google Maps. After all, you don’t want to get a contractor from Calgary to fix your sink or book a haircut in New York when you live in Toronto. The same applies here: check your local results first. The reason is simply that a local dental marketing company is likely more familiar with your local competition and market.
After you have made a list of local digital marketing agencies specializing in dentist marketing, the next step is to find out more about them. What are their reviews? How do their websites look? How do they rank on Google (a good digital marketing agency should be able to have a decent SEO ranking)?
Once you have found your local dental marketing company and researched them, it is time to reach out. Book an appointment and really pick their brain. Explain your situation and goals. Ask for case studies from other clients. The right company will listen, engage with you, provide an overview of their dental marketing services, and come up with an idea for a starting point to begin the project.
Finally, also make sure to listen to your gut. If a company sounds right but doesn’t feel right – don’t go with them.
(Pro tip: larger marketing companies are often well-staffed with a lot of experience but do not take the extra effort to accommodate you. Especially if they work with larger corporations, your company will be a small fish in a big pond. Smaller companies may have a smaller team but they often also go the extra mile for you. They will also often be more accessible.)
MarketingBlendz is your dental marketing company in Ottawa that specializes in dentist marketing and all its sub-categories. We provide a full list of dental marketing services, from dental SEO to dental PPC marketing. If you are looking to push your digital marketing then contact us today. Let’s see how we can take your business to the next level together!
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