- Core Industries Served
For any business, the biggest hurdle is always the presence of competitors. And while staying ahead of the competition is something we always look forward to, it requires a lot of patience and planning too.
When this competition is with companies who have been using a number of SEO practices in Ottawa for a long time, edging ahead becomes more challenging.
Bringing good SEO practices to use is also hard because Google constantly updates its ranking factors.
With time, every business gets listed on search engines which then leads to the accumulation of duplicate listings as well. You should claim all these listings under the name of your business and also ensure the removal of all the duplicate ones.
To show your business as a search result, search engines crawl your website in finding you as a comparable match to show. With different landing pages for different units of your business, it becomes very easy for the search engines to locate your particular listing and then deliver results to a searcher accordingly.
Search engines serve your business in a much better way when your business name, address, and phone details (NAP) are the same everywhere. You also need to be very particular with the other little details that you include.
Keep in mind that the exact street number and address should match with the location info on your website.
Google My Business (GMB) is a great tool that helps the users on the Internet stay sure of the information you have provided for your business listing.
Creating a profile on Google My Business helps you ensure that all such pieces of information is correct from your end. Not just the basic details but you can also include a brief description of your business and website link as well.
If you think you have delivered a good experience to particular customers, you should try to get them to post a review for your business. It helps your listing stand out on a search engine with the reviews taking more space on the results page, giving you more space.
As a business website, you should make an effort to create and publish content that is targeted to your niche and is also relevant for your website. This helps to get a good impact on your local SEO rankings.
This is a free tool but very useful to establish a good set of local SEO keywords. Keyword Planner helps in finding the keywords which have a high search volume with a low competition. Similar or related keywords to become available for you.
List out the businesses with whom you are a partner. You can then request these businesses for including a link that leads back to your website on their pages, helping you get more traffic.
Not only getting links from partners, you should also focus more to build local links for your business. Try to optimize your local links as much as possible and also get associated with the local websites that are related to your field.
The fact that social media platforms are free to use makes them a great resource to keep in touch with your audience. Google also pulls results from your social pages to establish a good ranking for your business.
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