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Many marketing campaigns start off without a clearly defined destination, let alone a roadmap as to how to get there. Although many of our engagements are brought on with a specific project in mind, we always start with one simple question – why?
This question allows us to take a step back and think of what we are trying to achieve before we put "pen to paper". Our assistance with strategy development ranges in scope from determining the best way of executing a single direct mail piece right through to the best way of launching a new company.
Whatever the project, it has been our experience that it is best to develop a roadmap with measurable parameters for success before investing dollars into any marketing initiative.
Once the strategy is agreed upon and the tools to achieve the desired results are selected, we work with our clients in one of two ways:
The traditional approach is project based. We set a clear mandate, define the projects and complete the task at hand.
The all-you-can-eat approach is different. We sit down with our client, set the mandate, and then offer unlimited access to the full complement of our services at a fixed monthly rate. We execute design, copywriting, programming, media planning... everything at a fixed cost. This gives our clients that pursue this type of agreement the opportunity to experiment and adjust their campaigns more freely than a project-base approach. For companies that have continuous marketing requirements, this approach has proven to be significantly advantageous.